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Holistic Approaches to Brand Culture and Communication Across Industries
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding …
Weight-Loss Diaries
From Shape magazine's popular "e;Weight-Loss Diary"e; columnist comes a hilarious, sometimes heartwrenching look at the daily struggle of dietingIn this frank and funny …
Impossible Bosses
Difficult managers can obstruct your professional growth by hiding corporate ladders and trapping you in an invisible cage. Using different psychological profiling systems, the …
Der Brief an die Colosser
Across the Generations
Voluntary work is sometimes praised, sometimes criticised, but was seldom the subject of objective evaluation. Given the importance of the voluntary sector in the social services …
Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes
Eva Julia Pfefferkorn entwickelt einen Ansatz des integrierten, markenwertbezogenen Kommunikationscontrolling, der den Wertbeitrag von kommunikativen Aktivitäten sowohl isoliert …
Frigossen och berättelserna
Här möter vi sällsamma original levandes på de västgötska slätterna under 1930-talet. Binder historierna och skrönorna samman gör den drömmande Frigossen som cyklar omkring i …
Shot Across The Bow
Remarkable Journey of the First Road Trip Across America
In 1903, Sewall K. Crocker, the youngest mechanic in California, is hired by Dr. H. Nelson Jackson, the man who made a bet to do the impossible, cross America by automobile in 90 …
Inversion Impossible?
Research Paper (postgraduate) from the year 2007 in the subject Computer Science - Applied, grade: keine, University of Applied Sciences Bremen, language: English, abstract: Under …
Perfect Impossibility
Using Apps for Learning Across the Curriculum
How can apps be used to foster learning with literacy across the curriculum? This book offers both a theoretical framework for considering app affordances and practical ways to use …