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Services Marketing: Integrating Customer Focus Across the Firm ISE
Säljboken : Ny som säljare
Ny som säljare. Försäljningsvärlden är i ständig utveckling, driven av tekniska framsteg, skiftande konsument preferenser och ett växande behov av personliga upplevelser. Denna …
Doft i bild : om bilden som kommunikatör i parfymannonsens värld
This study evolves around advertising and image communication, especially concerning the image of scent, as in perfume. The image of scent is discussed from the perspective of how …
Marketing Management -- Global Edition
Is 'Good Enough' Good Enough
Creative Demons and How to Slay Them
Bedevilled by the demons of self-doubt, fear of failure or lack of inspiration? Lay waste to your mind-forged monsters with the help of Creative Demons and How to Slay Them. If …
Consumer Behaviour
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an …
Eco-Label Visual Design and Sustainability
This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of …
To Sell Is Human: The Surprising Truth about Moving Others
#1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller#1 Washington Post bestseller From the bestselling author of Drive: the insightful and pragmatic …
Behind the Screen
An eye-opening look at the invisible workers who protect us from seeing humanity’s worst on today’s commercial internet Social media on the internet can be a nightmarish place. A …
Strikingly Different Selling
Superior Sales Success#1 New Release in Global, Direct, and Industrial MarketingYou are competing with the top salespeople in your industry for the same customers. For each sales …
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
The Book That Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling …