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Take this 90 Day Challenge and re-stack your mindset, based on authors mentioned in the Gold "Strangest Secret" recording. Because: - All that is necessary to break the spell of …

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting …

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly …

Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring …

Joe Hyde's family had never gotten along real well with the law. First, there was the little matter of Joe's father being claim-jumped. A rich rustler had been turned loose by the …

Over the years we have seen how fast social media has grown. It is being used all around by us. You cannot go anywhere without encountering someone that is not using it. We use it …

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has …

Branding Her - Steamy Lesbian Romance SeriesWhen single mom Kaylee lands a new job everything seems to be falling into place. Then Alexis comes along. A woman who doesn't take no …

This is a path breaking book - it takes your understanding of Brands, Brands Maps, and Brand Personality to a new high. The destination however is beyond brands into the realm of …

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets …