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Branding First: Volume 2
New branding can be a breath of fresh air for established companies, or the first element of a reliable foundation for new businesses to build their reputation on. Branding First …
BRAND NEW FRIEND
'Funny and well-observed, this is another sure-fire hit' HeatWhen Rob's girlfriend asks him to leave London and live with her in Manchester not only will it mean moving cities, …
Nation Branding
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand …
The Effects of Premium Private Label Brands on Retailers' Store Image
Brand Premium
Why do consumers pay a premium price for a brand? Is it better quality, the look and feel, or is it the brand's social standing? Author Nigel Hollis believes the answer to all …
Mad about Luxe: The Customer Experience in Luxury Brands
Does anyone really need a crocodile leather bag or even another red lipstick? And yet, the global luxury market continues to grow, with at times astonishing profitability. …
Perceived Risks Associated with Premium Private Label Brands
TikTok
Learn fun facts about the popular TikTok brand. Short paragraphs of easy-to-read text and plenty of colorful photos make reading simple and exciting. The book also includes a table …
Building a StoryBrand
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. …
Alliance Brand
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail …
Brand Management
Brand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development. 1)BUSINESS BRANDING: 7 Easy Steps to Master Brand Management, …
