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totalt 70 160 träffar
$100m Lost Chapters
The Vault Is Open: The Secret Chapters Have Been RevealedFrom the Author of the Record-Breaking $100M Series (OVER 5,000,000 Copies Sold in the series)This isn't a book. It's a …
Here They Come With Their Make-Up On
There were only a handful of people in the world who still really believed in Suede at the time, and five of them were in the band. Brett Anderson, Suede. Suede were Marmite at …
For the Culture
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.'Compelling …
Find Your Red Thread
Make your idea irresistible. You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its …
Invisible Influence
In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we makefrom what we buy, to the careers we …
Contagious
The New York Times bestseller that explains why certain products and ideas become popular. ';Jonah Berger knows more about what makes information ';go viral' than anyone in the …
Marketing Technology
Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and …
Innovation Management and New Product Development
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by …
Global Marketing
Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international …
De-Positioning
What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It’s not differentiation. It’s not purpose. It’s something far more …
E-Commerce Power
In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon. E-Commerce Power is filled with …