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Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand …
Inorganic Chemistry
Leading the reader from the fundamental principles of inorganic chemistry, right through to cutting-edge research at the forefront of the subject, Inorganic Chemistry, Seventh …
The Cold War
The East-West struggle for supremacy from 1945 to 1989 shaped the lives of hundreds of millions and brought the world to the brink of disaster on several occasions. More than two …
Personality
Why are some people worriers, and others wanderers? Why do some people seem good at empathising, and others at controlling? We have something deep and consistent within us that …
Oxford Handbook of Clinical Medicine
Unique among medical texts, the Oxford Handbook of Clinical Medicine is a complete and concise guide to the core areas of medicine that also encourages thinking about the world …
Analytic Philosophy: A Very Short Introduction
Originating in the pioneering work of Gottlob Frege, Bertrand Russell, G. E. Moore, and Ludwig Wittgenstein in the four decades around the turn of the twentieth century, analytic …
Atkins' Physical Chemistry
Atkins' Physical Chemistry is widely acknowledged by both students and lecturers around the globe to be the textbook of choice for studying physical chemistry. Now in its twelfth …
Globalization: A Very Short Introduction
Very Short Introductions: Brilliant, Sharp, Inspiring We live today in an interconnected world in which ordinary people can became instant online celebrities to millions of fans …
Evidence-Based Policing
Today's police agencies are in a period of both crisis and reform as they try to improve their ability to deliver public safety to citizens in ways that are effective, legitimate, …
The Peloponnesian War
'The greatest historian that ever lived' Such was Macaulay's verdict on Thucydides (c. 460-400 BC) and his history of the Peloponnesian War, the momentous struggle between Athens …
Philosophy of Science: Very Short Introduction
How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully 'objective'? What, really, can be defined as science? In the second …