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Business Research Methods
This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project. The authors have …
Corporate Social Responsibility: A Very Short Introduction
Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing …
Philosophy of Science: Very Short Introduction
How much faith should we place in what scientists tell us? Is it possible for scientific knowledge to be fully 'objective'? What, really, can be defined as science? In the second …
Why? The Purpose of the Universe
Why are we here? What's the point of existence? On the 'big questions' of meaning and purpose, Western thought has been dominated by the dichotomy of traditional religion and …
Mio's Kingdom
After a chance meeting with a genie in the park, young Karl travels to Farawayland where he learns that his true name is Mio, and that his real father is the king. There he …
Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand …
Inorganic Chemistry
Leading the reader from the fundamental principles of inorganic chemistry, right through to cutting-edge research at the forefront of the subject, Inorganic Chemistry, Seventh …
The Cold War
The East-West struggle for supremacy from 1945 to 1989 shaped the lives of hundreds of millions and brought the world to the brink of disaster on several occasions. More than two …
Personality
Why are some people worriers, and others wanderers? Why do some people seem good at empathising, and others at controlling? We have something deep and consistent within us that …
Analytic Philosophy: A Very Short Introduction
Originating in the pioneering work of Gottlob Frege, Bertrand Russell, G. E. Moore, and Ludwig Wittgenstein in the four decades around the turn of the twentieth century, analytic …
Atkins' Physical Chemistry
Atkins' Physical Chemistry is widely acknowledged by both students and lecturers around the globe to be the textbook of choice for studying physical chemistry. Now in its twelfth …