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Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry. Strategic Branding in Tourism is a practical guide for …

When a mysterious rogue planet drifts into our solar system, Earth's climate spirals into chaos. Temperatures plunge across the tropics, and humanity faces an unknown threat from …

Visual thinking and drawing are both becoming increasingly important in today’s business settings. A picture really can tell a thousand words. Visualization is a crucial part of …

The must-read summary of David Aaker's book: "e;Building Strong Brands: How the Best Brand Managers Build Brand Equity"e;.This summary of the ideas from David Aaker's book …

James Bond is back in action in this deluxe omnibus with four timeless tales starring Agent 007. Featuring the iconic Octopussy and The Hildebrand Rarity, based on the short …

Impossible crime stories have delighted readers since the invention of detective fiction as puzzle-lovers sought more cerebral entertainment. Following on from Miraculous …

Minecraft players have free reign of the spaces they build in, but they better stay alert during the night! Designed by Markus Persson, Minecraft has sold over 20 million computer …

Every saga has a beginning. This marketing tagline for Star Wars: Episode I— The Phantom Menace could also be the tagline for this biography of the Stars Wars brand. Young readers …

Girls Together magazine agony-aunt 'Mrs Friendly-wise', aka Katinka Jones, finds herself at a loose end in Swansea, and decides to pay a surprise visit to one of the magazine's …