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Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio …
22 Immutable Laws of Branding
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 …
Exploring Science International Year 9 Student Book
Subject: science; biology, chemistry, and physics Level: Key Stage 3 (age 11–14) Exciting, real-world 11–14 science that builds a base for International GCSEs Pearson’s …
Slow Down and Be Here Now: More Nature Stories to Make You Stop, Look, and Be Amazed by the Tiniest Things
Bestselling author Laura Brand and illustrator Freya Hartas's Slow Down and Be Here Now invites you to enjoy the present moment with everyday nature that makes you stop, watch, and …
The Greater Words of Power
When your need is real, speak The Greater Words of Power, and you will bring magick to life. The ritual process is deceptively simple, and yet the rewards can be great.This magick …
Consumed: How Big Brands Got Us Hooked on Plastic
'This book will change the way you see the world and could change the world itself', CHRIS VAN TULLEKEN, BESTSELLING AUTHOR OF ULTRA-PROCESSED PEOPLE'Chaudhuri does a mighty job of …
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and …
Sage Handbook of Luxury Brand Management and Marketing
The SAGE Handbook of Luxury Brand Management is the essential guide to understanding, managing, and innovating in the global luxury market.
The Sage Handbook of Brand Management
The Man Who Saved the Union
Ulysses Grant emerges in this masterful biography as a genius in battle and a driven president to a divided country, who remained fearlessly on the side of right. He was a beloved …
Ramping Your Brand
Brand Gap, The
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this …