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From master storyteller and New York Times bestselling Historian H. W. Brands comes the definitive biography of a visionary and transformative president In his magisterial new …

From the founder of LogoLounge comes a definitive guide to creating timeless visual identities. The LogoLounge Guide to Iconic Branding blends decades of trend forecasting and …

* Over 800 new differentiated worksheets across all three years of Key Stage 3 * Over 700 classic worksheets from previous editions, freshly edited and incorporated into the new …

Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge …

Reflective Practice in Mental Health is the authoritative, definitive guide to psycho-social theory and practice in mental health.Featuring contributions from eminent experts, the …

Capture their attention, and keep it. Learn how to stand out in a crowded and distracted world.With the rise of digital media, you'd think it would be easier than ever to be heard. …

In its global edition, the book brings the main marketing concepts, together with the most important and innovative aspects of brand management in Brazil and worldwide. It brings …

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering …

This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. Through various …

A brand's meaning-how it resonates in the public heart and mind-is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to …

Learn how to build your business around your expertise, ideas, message, and personality with this USA Today and Wall Street Journal bestseller. It's no secret that more people …