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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands …

An indispensable volume for beginning and advanced sewers alike that guides readers through necessary equipment, techniques, fabrics and more. First published in 1976, Reader's …

The essential resource on military and political strategy and the making of the modern worldThe New Makers of Modern Strategy is the next generation of the definitive work on …

Even seasoned clinicians can struggle when trying to help to highly traumatized and dissociative patients. This book and its accompanying workbook for patients provide an …

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND.It’s no secret that more people …

Even seasoned clinicians can struggle when trying to help to highly traumatized and dissociative patients. This book and its accompanying workbook for patients provide an …

How Rome's citizen-soldiers conquered the world—and why this militaristic ideal still has a place in America today."For who is so worthless or indolent as not to wish to know by …

Bestselling historian and Pulitzer Prize finalist H. W. Brands narrates the fierce debate over America's role in the world in the runup to World War II through its two most …

Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for …

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the …