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This is today's most comprehensive, up-to-date business presentation guidebook. It provides easy-to-follow tools and strategies for creating powerful, interactive business …

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This …

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Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's …

The lifeblood of your business is a constant flow of new accounts. . .no matter how much repeat business you get from loyal customers.Packed with tested strategies and anecdotes, …

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy "People make buying decisions emotionally and justify …

Shows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing.

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start? Is …

____________________This ground-breaking book from award-winning author MATT WATKINSON reveals the fundamental, inseparable elements behind the success of every business.The Grid …

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. …

Sell your tech (without getting technical).B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and …