Sökt på: Branded
totalt 8 346 träffar
What We All Long for
Dionne Brand powerfully delves into uncharted aspects of urban life, the bittersweetness of youth, and secrets families try to hide. Tuyen is an aspiring artist and the daughter of …
The New Strategic Brand Management
Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to …
The Burning Brand
Sounds Like Branding
Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music …
Strategic Brand Management
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand …
Aaker on Branding
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker …
A Map to the Door of No Return: Notes to Belonging
"One enters a room and history follows; one enters a room and history precedes. History is already seated in the chair in the empty room when one arrives." Now entering its third …
The brand matrix : corporate brand leadershio starts from the inside
To run a successful business, you need to engage and inspire your employees. To do that, first clarify the promises and values that make up your organization’s identity core – then …
Be Your Brand Second Edition: From Unknown To Unforgettable In 60 Days
Be Your BrandSECOND EDITIONCONFUSED, OVERWHELMED, OR SERIOUSLY LACKING FOCUS WHEN IT COMES TO YOUR PERSONAL BRAND?I was that person too. I could have gone in 20 different …
The Culting Of Brands
At first glance, companies like Apple and Nike have little in common with organizations like the Hell's Angels and the Unification Church. But in reality, they all fulfill the main …
The Big Book of Amazing Lego Creations with Bricks You Already Have: 75+ Brand-New Vehicles, Robots, Dragons, Castles, Games and Other Projects for En
Kickstart your kids' LEGO creativity with Sarah Dees' biggest and best book yet in the bestselling series, with more than 300,000 books from the series in print. This huge …