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The Fighting Four
How to Build the Brand "You": Strategies for Personal Success
Protecting the Brand
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.It is a unique perspective of best practices in …
Brand to Die For
Would YOU Want to Work for YOU?: How to Build an Executive Leadership Brand that Inspires Loyalty and Drives Employee Performance
If you are an executive who has worked long hours, risen to every challenge, and built a strong reputation for yourself, then why havent you reached the highest levels of …
Advances in Corporate Branding
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and …
Pure Brand Behavior for Different Business with Neuromarketing
Pure brand behavior always helps to maintain brand reputation in the market and in view of customers. Pure brand behavior makes trust of quality relation with brand name for their …
Global Place Branding Campaigns across Cities, Regions, and Nations
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and …
The Turn of the Balance
Brand Book of the Central New Mexico Cattle Growers' Association
An investigation into the role of emotional branding in the cola market with particular reference to Coca-Cola
Eminent Authors of the Nineteenth Century