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Now in paperback: Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and …

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. …

'Like rotting stakes in a forest clearing' The great journalist of conflict in the Third World finds an even stranger and more exotic society in his own home of post-War …

Why do birth rates fail to drop in Sub-Saharan Africa? This question has preoccupied demographers and population planners for decades. The expectation of fertility decline is based …

What is Internal Branding - a How-To Guide about? - Companies which have a strong internal brand are more profitable and successful - This workbook is a practical, concise "how-to" …

This fascinating book shows that neither managers nor consumers completely control branding processes - cultural codes constrain how brands work to produce meaning. Placing brands …

Lots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is …

In the late 1950s, Washington was driven by its fear of communist subversion: it saw the hand of Kremlin behind developments at home and across the globe. The FBI was obsessed with …