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Spectrum of Branding Strategy: Marketing Management: Part - Branding
The book is dedicated to branding strategies, which are classified into macro and micro types.Macro type of branding strategies are those, which are broader way of creating a brand …
Esprit - a lifestyle brand aiming to become the European leader in the fashion industry
Exploring Science: Working Scientifically Assessment Support Pack Year 8
Includes completely new End of Unit summative tests, designed and reviewed by assessment experts to ensure accuracy of the Levels High quality assessment materials that can be used …
The Fecundity of Mathematical Methods in Economic Theory
The question of how far mathematical methods of reasoning and inves tigation are applicable in economic theorising has long been a matter of debate. What, however, has not yet …
Number by Colors
Numbering with colors is tutorial in nature, with many practical examples given throughout the presentation. It is heavily illustrated with gray-scale images, but also included is …
Meghan Hildebrand: Next Year
A New Brand World
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, …
The positive branding of Islam
Brands and Branding
A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and …
Sharing Behavior of Brand Crisis Information on Social Media
This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of …
International Place Branding Yearbook 2012
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural …
The Branding of the American Mind
Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, …