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Inhaltlich unver nderte Neuauflage. Vor wenigen Jahren wurde Branded Entertainment als Experiment abgetan, heute gr nden nicht nur die globalen Werbeholdings eigene Branded …

The most important thing for us being in Jesus's army, is that we endure until the end as Good Soldiers of His. You do not have time to go in and out of His will. You must always …

Take the law into your own hands, and you risk losing your grip on everything else-including your life. Lee Weston-a young Paul Newman with a Colt revolver at his hip-is as …

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the …

New Urban Management discusses how the logic of economic flows poses a challenge to local governments throughout the world. The book argues that the increased fluidity in economic …

It's branding day in the country of New Meric, the reborn America, but why would that affect Josephine Harlow? All that means for Josephine is that she has to wear a pearl at all …

Grady shouldn't make my body quiver. He's my father's best friend and everywhere. A misunderstanding taught me one hard lesson in love. Coming home is supposed to help me clear my …