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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on. Mascots are one …

Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It …

Personal branding is a strategy many successful business professionals use to manage the impression others have of them. This book is a guide to building your own personal brand in …

In this provocative book, H. W. Brands confronts the vital question of why an ever-increasing number of Americans do not trust the federal government to improve their lives and to …

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful …

Hugh Collier in "e;The Danger Lover"e; feels he is living an empty life as a little more than competent bank employee in the town of Stanton. He decides to leave behind a …

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to …

A "e;brilliant"e; examination of American complacency and how it puts the nation's-and the world's-security at risk (The Wall Street Journal). The ancient Greeks …

There is a book in everyone but not everyone ever gets to write their book. Many go to the grave with their best-selling books unwritten, denying the world of their voice. In this …

Industry expert Kevin Moehlenkamp believes that in every company is a Craveable Brand that will capture the hearts and minds of customers and drive exponential growth.Drawing on …