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In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of …

From 1929 through 1961 Gibson, Inc. of Kalamazoo, MI produced over 30 brands of musical instruments that did not carry the Gibson name. Many of these brands may be familiar, with …

Create Your Brand NowAfter the great success of "Stock Market Investing For Beginners," Dan Kirkmann reveals the secrets of current marketing to optimize your brand and make it …

Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data …

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies’ ‘longstanding materialist challenge’, …

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive …

Peter Brandes is one of the most significant Danish visual artists alive today. He is represented in the collections of leading museums worldwide, including the Louvre, and is …