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totalt 8 342 träffar
Write the Book that Builds the Brand
There are some books that if you heard the title without the author's name, you would know who wrote it, what they do and how they have impacted the world. A brand book should …
Branding Bhakti
How do religious groups reinvent themselves in order to attract new audiences? How do they rebrand their messages and recast their rituals in order to make their followers more …
Destination Brands
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and …
BRAND LEADERSHIP
A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by …
Building Consumer-Brand Relationship in Luxury Brand Management
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something …
Brand Fusion
American Book Fest Awards 2025 Finalist in the Business: Marketing & Advertising categoryFinalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 …
Stockton County Cowboys Book 4: Branding Cowboys
Which eccentric cowboy in Stockton County branded Evan Sting on Shotner Hill, murdering the young man? This is what private eye Joe Boxford asks himself when he's hired by Evan's …
Cubeonomics: How Smart Women Get Beyond Their Cube, Build Strategic Relationships and Boost Their Brand.
In Cubeonomics, career women gain the knowledge and strategies that will move them beyond the confinements of their cubes in order to gain visibility, create strategic …
The Clash of Cultures
The dramatic story of an established, older and declining congregation attempting to do ministry in a changed and Hispanic neighborhood.
Take Charge Of Your Brand: Quick And Simple Techniques To Help You Own And Manage Your Personal Brand For Professional And Personal Success
Everybody needs a good cheerleader, and this book will teach you how to become, your own best cheerleader. The book provides you with quick and easy techniques to help you manage …
A Brand Plucked from the Fire