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My Desk is my Castle
Der Schreibtisch ist ein Ort der Arbeit und Aktion, aber er dient auch als Ausstellungsflache fur personliche Dinge und Vorlieben. Daher charakterisiert er immer in doppelter Weise …
Advances in National Brand and Private Label Marketing
The Good Portion – Salvation
What does salvation mean? What does our redemption in Christ look like? How does it take hold of us? In her clear and engaging style, Natalie Brand looks at why we need rescuing, …
The Nordic Wave in Place Branding
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding …
Managing Organizational Crisis and Brand Trauma
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
Trapped by Evil and Deceit
When the Holocaust broke out in Europe, Hansi and Joel Brand were joined by Israel (Rezso) Kasztner to launch an organized effort to save thousands of human lives. Their efforts, …
From Chinese Brand Culture to Global Brands
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Athletes Are Brands Too
The athlete's guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in …
Strategic Branding in Tourism
Build a brand strategy that cuts through global competition and elevates your impact in the fast-changing travel industry. Strategic Branding in Tourism is a practical guide for …
Sheriff Larrabee's Prisoner
Sheriff Larrabee's Prisoner is a classic western action novel by American writer Max Brand.The stranger rode up in the pouring rain to the lonely ranch house. Before dawn he was …
Brand China in the Media
This book examines China's identity transformations with a focus on self-perceptions and their representations and communication in the mass media. By considering the internal …