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Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty
Brands are a phenomenon that has been in existence already for centuries. From its original purpose of marking livestock, the concept was later adopted by manufacturers for their …
Impact of employer brand on organizational attractiveness
Today, companies are not only competing for their products and services, but also for their primary source of competitive advantage: their human resources. With this in mind, …
Brand Identity And Culture
This eBook is about brand identity and culture - it is a guide for entrepreneurs. The author of this instant guide from Harriman House, Guy Rigby, has also written From Vision to …
The Ant and The Elephant
The Concise Guide to the Assessment and Treatment of Trauma-Related Dissociation
Dissociation is one of the common sequelae of trauma, yet few clinicians have received training in evidence-based assessment and treatment of trauma-related dissociation (TRD). …
Ethnic Branding in Contemporary China
An ethnic group at the crossroads of uniqueness and conformity in southwestern ChinaThe Buyi people face a dilemma. On the one hand, they work hard to maintain their culture—both …
Love That Dares to Speak
Disagreements over issues relating to homosexuality are perhaps the biggest challenge facing the Christian Church today. Love That Dares to Speak provides an opportunity for people …
Authentic Branding
Joy Journal for Magical Everyday Play
Includes a foreword by Fearne Cotton.The Joy Journal for Magical Everyday Play by Laura Brand showcases fifty engaging activities for creative, everyday playtime to encourage a …
Brand Equity
War in Ukraine
The war in Ukraine has altered the course of global history. These authors explore how.When Vladimir Putin's forces sought to conquer Ukraine in February 2022, they did more than …
The Firebrand (1901), by S.R. Crockett ( Historycal Novel ): Samuel Rutherford Crockett
Samuel Rutherford Crockett (24 September 1859 - 16 April 1914), who published under the name "S. R. Crockett", was a Scottish novelist.He was born at Duchrae, Balmaghie, …