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totalt 32 träffar
Cross-Cultural Buyer Behavior
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and …
Conducting Market Research for International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and …
Weathering the Storm in China and India
China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in …
Advances in International Marketing
For the past two decades, the Advances in International Marketing series has made unique contributions to the field of international marketing through original and high-quality …
Developments in Australasian Marketing
"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
Doing Business in Emerging Markets
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe. Fully updated in …
Internationalizing Business Education
Internationalizing Business Education is a carefully edited selection of twenty-three essays written by leading educators of international business. This exhaustive treatment of …
Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting …
Weathering the Storm in China and India
China and India have in recent years seen a change in leadership, with each wanting to make an impact on their respective societies by bringing about significant changes in …
Born Global Firms: A New International Enterprise
This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these …