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Content Strategy for the Web
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things …
Work for Money, Design for Love
Unlike other dry business books, this refreshing, straightforward guide from Logo Design Love author and international designer David Airey answers the questions all designers have …
Data at Work
Information visualization is a language. Like any language, it can be used for multiple purposes. A poem, a novel, and an essay all share the same language, but each one has its …
Designing Connected Content
With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content …
Techniques of Visual Persuasion
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and …
Presentation Zen
Reach your audience through simplicity and storytelling Garr Reynolds, the bestselling author of Presentation Zen, is back with a third edition that covers advances in PowerPoint, …
Truthful Art, The
No matter what your actual job title, you are—or soon will be—a data worker. Every day, at work, home, and school, we are bombarded with vast amounts of free data collected and …
CMO's Periodic Table, The
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements …
Project Guide to UX Design, A
User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. …
Nicely Said
Whether you’re new to web writing, or you’re a professional writer looking to deepen your skills, this book is for you. You’ll learn how to write web copy that addresses your …
Content Advantage (Clout 2.0), The
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, …
The Adobe Photoshop Lightroom Classic CC Book for Digital Photographers
Since Lightroom first launched 11 years ago, Scott Kelby's The Adobe Photoshop Lightroom Book for Digital Photographers has been the world's #1 top-selling Lightroom book (it has …