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AI Marketing Canvas
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success-regardless of where their marketing organization …
Henry Ford's War on Jews and the Legal Battle Against Hate Speech
Henry Ford is remembered in American lore as the ultimate entrepreneur-the man who invented assembly-line manufacturing and made automobiles affordable. Largely forgotten is his …
Being with the Dead
Philosophy, Socrates declared, is the art of dying. This book underscores that it is also the art of learning to live and share the earth with those who have come before us. …
Language in the Americas
This book is concerned primarily with the evidence for the validity of a genetic unit, Amerind, embracing the vast majority of New World languages. The only languages excluded are …
Chinese Hegemony
Chinese Hegemony: Grand Strategy and International Institutions in East Asian History joins a rapidly growing body of important literature that combines history and International …
Romantic Intimacy
How much can we know about what other people are feeling and how much can we sympathize or empathize with them? The term "e;intimacy"e; captures a tension between a …
Better Left Unsaid
Better Left Unsaid is in the unseemly position of defending censorship from the central allegations that are traditionally leveled against it. Taking two genres generally presumed …
Pricing and Revenue Optimization
This book offers the first introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "e;yield management"e; …
Idol Anxiety
This interdisciplinary collection of essays addresses idolatry, a contested issue that has given rise to both religious accusations and heated scholarly disputes. Idol Anxiety …
Bernie Madoff and the Crisis
Bernie Madoff's arrest could not have come at a more darkly poetic moment. Economic upheaval had plunged America into a horrid recession. Then, on December 11, 2008, Madoff's $65 …
Singing Turk
While European powers were at war with the Ottoman Empire for much of the eighteenth century, European opera houses were staging operas featuring singing sultans and pashas …