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totalt 207 träffar
Internet-Based Customer Value Management
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the …
Conflict Management
This book draws on a wide range of practical examples to describe how conflicts within organisations are traditionally managed and the complementary conflict management methods …
Effective Complaint Management
This practice- and research-based book caters to the needs of executive managers who see customer satisfaction as their primary goal. The authors identify the need for an effective …
Engaged Leadership
This professional book examines the concept of engaged leadership. Specifically, it focuses on the need for leaders in personal and professional realms, for-profit and non-profit, …
Achieving Organizational Excellence
This book bridges two essential aspects of assessing and achieving business excellence in 21st-century organizations. The author argues that transnational companies face a twofold …
China Business 2.0
China is entering a new stage of economic and societal development, called China 2.0, a new era that is characterized by China’s diminishing low-cost advantage and increased local …
Disaster Response Practices
This book provides guidelines for emergency managers, responders, and health care professionals to establish a mass casualty/mass fatality (MC/MF) management plan. It identifies a …
Marketing and Sales Automation
This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and …
Global Marketing Strategy
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it …
Managing VUCA Through Integrative Self-Management
In this book, experts discuss whether volatility, uncertainty, complexity and ambiguity (VUCA) represent a challenge or a business opportunity. More intense debates on global …
Evolving Business Models
This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional …
Authentic Governance
Over the past years, we have heard and read plenty about how executives should behave more responsibly in the light of corporate governance. Despite all these efforts, many …