Sökt på: Böcker från förlaget goodfellow Publishers Limited
totalt 135 träffar
Marketing Planning: Models and Frameworks
This book is everything students would expect of an introduction to marketing planning, models and frameworks. It’s concise, accessible and academically rigorous. But it’s also …
Event Evaluation:
This is the first textbook and reference work on evaluation intended for event management and event tourism. Drawing upon generic evaluation theory and methods, event and tourism …
Marketing Communications
Marketing Communications acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help …
Contemporary Tourism Reviews Volume 1
* State of the art reviews of sub fields of tourism - must-have information by experts in their field; * Each review is a multi-dimensional ’one-stop shop’ of information, …
Management Accounting for the Hospitality, Tourism and Leisure Industries 3rd edition
Management Accounting for the Hospitality, Tourism and Leisure Industries - A Strategic Approach 3rd edition is an up-to-date and relevant reference guide to accounting for …
Contemporary Issues in Food Supply Chain Management
This vital new text offers a holistic view of the factors affecting the different tiers of sustainability, public health, poverty, security and production within the food supply …
The Story of Hilton Hotels
The Hilton brand is arguably one of the most successful and iconic brands in the hospitality industry in all time. The Story of Hilton Hotels: ‘Little Americas’ provides both an …
Sustainable and Collaborative Tourism in a Digital World
This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally …
Geotourism
Geotourism: the tourism of geology and landscape is a compilation of first class international research which provides insight into the many facets of this emerging subject, and …
Profit Planning
Profit Planning is ideal for practicing managers, entrepreneurs, accountants and financial controllers engaged in the hospitality and tourism sectors and for students of …
Green Growth and Travelism
Travel & Tourism is by any measure a massive modern day industry – in the same league as cars, oil, telecommunication and agriculture. It drives trillions of dollars in GNP, …
Enterprise: Concepts and Issues
* Thorough examination of entrepreneurialism and its place in society an business today; * Uncovers the origins and development of entrepreneurialism, and addresses the drivers, …