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Transforming the B2B Buyer Journey
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in …
Demanding More
Look around you. Is your workplace as diverse and accepting as it should be? From accusations of racism in high political office, award-winning actors admitting the sets they work …
Embedding Sustainability
Embedding Sustainability is a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance. …
How to Future
Approach the future as a conversation, not a declaration. How can you be prepared for what's next when emerging trends constantly threaten to turn your strategic plan on its head? …
Persuasive Copywriting
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the …
Excellence in People Analytics
Effectively and ethically leveraging people data to deliver real business value is what sets the best HR leaders and teams apart. Excellence in People Analytics provides business …
Learning Technology
Learning technology is now an integral part of all learning and development activity. Understanding what these technologies are, how they work and their aims is key to successful …
Marketing Communications
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's …
Confident Coding
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Coding is one of the most in-demand skills in the job market. Whether you're an entrepreneur, a …
The Complete Copywriter
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and …
Emotional Intelligence Coaching
Emotional Intelligence Coaching examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and coaches recognize how attitudes - both …
Market Research in Practice
Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, …