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The Analytical Marketer
klotband,
2016,
Engelska,
ISBN 9781625278456
How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling …
If You Really Want to Change the World
klotband,
2015,
Engelska,
ISBN 9781625278296
Silicon Valley's latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the …