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From Main Street to Mall
The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to …
Branding Trust
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be …
Destructive Creation
During World War II, the United States helped vanquish the Axis powers by converting its enormous economic capacities into military might. Producing nearly two-thirds of all the …
The Long Gilded Age
From the end of the nineteenth century through the first decades of the twentieth, the United States experienced unprecedented structural change. Advances in communication and …
Paying the Toll
Since its opening in 1937, the Golden Gate Bridge has become an icon for the beauty and prosperity of the San Francisco Bay Area, as well as a symbol of engineering achievement. …
Market Rules
Although most Americans attribute shifting practices in the financial industry to the invisible hand of the market, Mark H. Rose reveals the degree to which presidents, …
Crusading for Globalization
The Pennsylvania Railroad, Volume 1
"Do not think of the Pennsylvania Railroad as a business enterprise," Forbes magazine informed its readers in May 1936. "Think of it as a nation." At the end of the nineteenth …
Reform or Repression
Historians have characterized the open-shop movement of the early twentieth century as a cynical attempt by business to undercut the labor movement by twisting the American ideals …
Roaring Metropolis
Debates about poverty and inequality in the United States frequently invoke the early twentieth century as a time when new social legislation helped moderate corporate power. But …
Risk and Ruin
At the time of its collapse in 2001, Enron was one of the largest companies in the world, boasting revenue of over $100 billion. During the 1990s economic boom, the Houston, …
Liquid Capital
In the nineteenth century, politicians transformed a disease-infested bog on the southwestern shore of Lake Michigan into an intensively managed waterscape supporting the life and …