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Brand Strategy in Three Steps
Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, …
B2b Digital Marketing Strategy
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing …
Confident Cyber Security
The world is more digitally connected than ever before and, with this connectivity, comes vulnerability. This book will equip you with all the skills and insights you need to …
21st Century Business Icons
From the stratospheric success of Jeff Bezos to the secret genius of Satoshi Nakamoto, 21st Century Business Icons uncovers the fascinating success stories behind some of the …
Sustainable Procurement
The business case for sustainability is clear and organizations are responding to the imperative to act. But with 50-70% of the change needed involving the supply base, procurement …
E-Commerce Growth Strategy
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth. E-commerce Growth Strategy shares valuable insights and practical …
Built for People
Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR …
Sustainable Investing in Practice
The compelling promise of progressing profits, purpose and the planet is what drives sustainable investing. Yet the field is also packed with challenges and pitfalls for the …
Future Cultures
It's hard to know what specific opportunities, technologies or challenges the future will bring. If you want to overcome the uncertainties of tomorrow, it's essential that you …
High-Impact Content Marketing
WINNER: 2023 Goody Business Book Awards - Marketing - Digital Marketing Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource …
People and Data
People and Data is an innovative exploration of the relationship between non-data professionals and data in an organization's success, and why it is only when they work together …
B2B Customer Experience
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such …