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Reputation Management
Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' …
The Right Sensory Mix
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that …
Managing Knowledge Workers
This book focuses on understanding the strategic role of the knowledge workers in companies, especially in creating an innovative company. The author presents the 'Sknowinnov …
Customer Relationship Management in the Financial Industry
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational …
Digital Business Leadership
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a …
Engineering Production Control Strategies
Identifying and customizing suitable control strategies is a challenging task, especially when production systems have to cope with variable demands, forecast error, and unstable …
Social - Local - Mobile
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on …
Strategy Scout
There is a much better chance to politically establish a strategy in your company if strategy development is already tactically thought-out and all involved persons are included in …
A Guide to Continuous Improvement Transformation
This book enables enterprise business leaders - from CEOs to supervisors - to understand what "Continuous Improvement" is, why it is probably the best answer to improved business …
Software for People
The highly competitive and globalized software market is creating pressure on software companies. Given the current boundary conditions, it is critical to continuously increase …
Applied Asset and Risk Management
This book is a guide to asset and risk management from a practical point of view. It is centered around two questions triggered by the global events on the stock markets since the …
Neuroleadership
This book takes you on a journey through the brain, its function and its impact on leadership. The young business field of neuroleadership is founded on the belief that …