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totalt 153 träffar
Marknadsföring: teori, strategi och praktik
Marknadsföring är en utmärkt introduktion till marknadsföringsområdet för studenter och praktiker. Den bygger på Kotler och Armstrongs internationellt erkända …
Principles of Marketing Scandinavian Edition
Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This, the second Scandinavian edition, is true to …
Social Marketing to Protect the Environment
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse …
Brand Activism: From Purpose to Action
"...Brand Activism will be required reading, not only in business schools and by NGOs and campaigners, but by asset managers, owners, pension funds' trustees and senior corporate …
Attracting Investors
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: …
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing …
Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows …
Corporate Social Responsibility
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the …
Principles of Marketing (Arab World Editions) with MyMarketingLab
Discover what makes a marketing campaign successful in this rapidly developing region through the Arab edition of this widely acclaimed textbook. Kotler and Armstrongs hugely …
Framework for Marketing Management, VangoNotes Audio Study Guide, Complete Book
Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on any mp3 player. Now wherever you are--whatever you’re doing--you can study by …
Marketinaren Oinarriak
Marketina oso alor garrantzitsua da gaur egun. Diziplina dinamikoa eta zirraragarria da, gai ugari hartzen dituena: bezeroekin harreman errentagarriak kudeatzea, merkatuak eta …
Democracy in Decline
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip …