Sökt på: Böcker av Wirtz Jochen Wirtz
totalt 30 träffar
Building A World Class Service Organization (Assessment Tool)
Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service …
Understanding the Role of Business Analytics
This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services …
Balancing Capacity And Demand In Service Operations
Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive capacity is one of the secrets …
Understanding Service Consumers
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their …
Services Marketing: Global Edition, 7/e
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to …
Essentials of Services Marketing
Forundergraduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing services have never been more …
Rules Of The Service Game
This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on …
Designing Complaint Handling And Service Recovery Strategies
The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always satisfied with some of the …
Services Marketing, Global Edition
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include …
Managing People For Service Advantage
Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service organizations stands a firm commitment to effective …
Pricing Services And Revenue Management
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through …
Developing Service Products And Brands
All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires …