Sökt på: Böcker av William L. Benoit
totalt 31 träffar
Functional Analysis of Political Television Advertisements
A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political …
Communication in Political Campaigns
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., …
Digital Media, Online Activism, and Social Movements in Korea
Digital Media, Online Activism, and Social Movements in Korea deepens the current understanding of online activism and its impacts on society by highlighting how various forms of …
Seeing Spots
Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last …
Putting Image Repair to the Test
Putting Image Repair to the Test: Quantitative Applications of Image Restoration Theory examines content analytic, attitudinal, and behavioral claims to advance current assertions …
Primary Decision
Benoit and his colleagues apply the functional theory of political campaign discourse to 25 presidential primary debates beginning with the 1948 American presidential primary …
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary
Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It …
Praeger Handbook of Political Campaigning in the United States
This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office.This comprehensive handbook …
Presidential Candidate Images
This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more …
Presidential Campaigns in the Age of Social Media
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) …
Accounts, Excuses, and Apologies, Third Edition
In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes …
A Functional Analysis of Political Television Advertisements
A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political …