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Persuasive Imagery
inbunden,
2003,
Engelska,
ISBN 9780805842029
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the …
Från
648 kr
Marketing Issues in Transitional Economies
E-bok,
2012,
Engelska,
ISBN 9781461550099
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new …