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Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While …
Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
For advertising courses.This package includes Pearson MyLab Marketing.Integrated advertising and marketing communications taught through real-life applicationIntegrated …
International Marketing
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international …
Integrated Advertising, Promotion, and Marketing Communications, Global Edition -- Revel
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively …
Concise Encyclopedia of Advertising
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While …