Sökt på: Böcker av Jean-Noel Kapferer

Rumors may be the oldest medium of mass communication of information or ideas. Even before there were newspapers, radio, or television, rumors communicated by word-of-mouth made …

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to …

Chapitres courts centr s sur une id e forte.

Jamais le luxe n'a t confront des challenges aussi existentiels qu'aujourd'hui