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The Right Sensory Mix
Many companies fail to acknowledge and analyze disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that …
Managing Knowledge Workers
This book focuses on understanding the strategic role of the knowledge workers in companies, especially in creating an innovative company. The author presents the 'Sknowinnov …
Customer Relationship Management in the Financial Industry
An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational …
Digital Business Leadership
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a …
Engineering Production Control Strategies
Identifying and customizing suitable control strategies is a challenging task, especially when production systems have to cope with variable demands, forecast error, and unstable …
Social - Local - Mobile
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on …
Strategy Scout
There is a much better chance to politically establish a strategy in your company if strategy development is already tactically thought-out and all involved persons are included in …
A Guide to Continuous Improvement Transformation
This book enables enterprise business leaders - from CEOs to supervisors - to understand what "Continuous Improvement" is, why it is probably the best answer to improved business …
Software for People
The highly competitive and globalized software market is creating pressure on software companies. Given the current boundary conditions, it is critical to continuously increase …
Applied Asset and Risk Management
This book is a guide to asset and risk management from a practical point of view. It is centered around two questions triggered by the global events on the stock markets since the …
Neuroleadership
This book takes you on a journey through the brain, its function and its impact on leadership. The young business field of neuroleadership is founded on the belief that …
New Corporate Governance
In the 5th edition of this successful book Martin Hilb presents an innovative and integrated approach to the theory and practice of corporate governance. Central to this approach …