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Qatar’s Nation Branding and Soft Power
This open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, …
Latin America’s Cold War
For Latin America, the Cold War was anything but cold. Nor was it the so-called “long peace” afforded the world’s superpowers by their nuclear standoff. In this book, the first to …
Brand Loyalty & Product Design in Consumer Purchasing Preferences
Third Party Administrators and Brand Building
The Rudiments of International Employer Branding
William Shakespeare
Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with …
Minecraft
Learn fun facts about the popular Minecraft brand. Short paragraphs of easy-to-read text and plenty of colorful photos make reading simple and exciting. The book also includes a …
Instagram Marketing: Secrets and Hacks Top Influencers Use to Grow and Monetize Their Personal Brand and Business
Captain Brand of the ''Centipede''
Customer Loyalty in the UK. What Causes Consumers to Be Disloyal to Big Supermarket Brands?
International Corporate Brand Management
Marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products. Adressing this issue, Markus …