Sökt på: marknadsföring

People don't buy from people they like. No Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't …

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age …

Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category at the 2019 Business Book AwardsBefore you can influence decisions, you need to …

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company …

Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience – classics which will …

“Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he’s discovered from over 1,000 unique split tests, tens of …

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio …

"This book is gold" - "Excellent introduction" - "I love this book" - "So easy to read" - "Absolute must-have" - "Buy it now"Copywriting is writing with purpose. It's about using …

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting …

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers …

Baksidestext: Många hävdar att gammelmedias tid är förbi och att digitala kanaler är framtiden. Är det så? Svaret finns i förståelsen om vilka marknadsföringsinvesteringar det är …

Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them …