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Mama's Got a Brand New Job
Mama's Got a Brand New Job takes the hackneyed working mother genre, throws it in a blender, and serves it up to a crowd thirsty for fun, intelligent chic lit. You've heard the …
Synchronizing Science and Technology with Human Behaviour
?A rare achievement, one of the first books to link technological and behavioural change to the sustainability agenda? Charles Landry, author of The Creative City ?Any course …
This One Time, at Brand Camp
My Booky Wook
"e;A child's garden of vices, My Booky Wook is also a relentless ride with a comic mind clearly at the wheel.... The bloke can write. He rhapsodizes about heroin better than …
Protecting the Brand
Protecting the Brand, Volume I: Counterfeiting and Grey Markets is a handbook for law practitioners as well as business executives.It is a unique perspective of best practices in …
Building Billion Dollar Brands
Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the …
GameNite Episode #02
Victory or death... or death... or death..."So, I'm back on the bus again."I'm living an endless loop.I've gotta get the guns, the mats, and figure this whole thing out. This game …
Lessons on the Human Body
Old Brand New
Observations on Popular Antiquities V1
Observations on the Popular Antiquities of Great Britain;
Hospitality Branding
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated …