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Myob: Mind Your Own Brand: A Collection of Articles by Dave Lubelczyk
Brand-Promise and Brand-Delivery. A Study of Customer Experience Management at Starbucks in Cluj-Napoca
Successful Branding
Brand Loyalty Correlates
The framework on which this book is configured rests on a research conducted by the author that focused on the lacuna that may be extant in the non-application of brand loyalty …
Vertical Brand Portfolio Management
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process …
(In)consistencies in Corporate Brand Identity
In today's retail market, high competitiveness makes companies seek to differentiate themselves more and more, wishing to build consumer loyalty and have an always better sales …
Moonrise's Call
It's Aquaman meets Mistborn.When the moons rise over the endless seas of Nix, they bring only destruction. Three moons hold the ocean world under their sway and imbalanced by their …
Research Handbook on Luxury Branding
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future …
Islamic Marketing and Branding
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and …
Bump to Baby Diet
Studies have shown that being overweight when pregnant can increase your risk of gestational diabetes and can also lead to health problems for your child, including childhood …
CATTLE BRANDS: A COLLECTION OF WESTERN C
Brand Experience & Brand Engagement
Studies in the experience domain are still developing and academicians believe that it needs to be studied in diverse domains to attain its generalization. Literature has …