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Integrated Brand Marketing and Measuring Returns
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component …
Positive Thinking Workbook
This easy and accessible workbook provides the tools and exercises you need to build a strong, sustainable foundation for a more hopeful outlook on life. Decrease your stress, …
Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors
Un marido conveniente
Eva Atraeus se tenía que casar, pero todos sus intentos por encontrar esposo se estrellaban contra el muro del administrador de su herencia, Kyle Messena, el hombre que le había …
Minecraft
This title introduces readers to Minecraft, covering its history, franchises and products, and worldwide impact. The title features engaging infographics, informative sidebars, …
Brand Engagement
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke …
Brand New Boy
From the boundless imagination of David Almond comes a thought-provoking question packaged in a lively illustrated chapter book: what if a robot went to school? When a new boy …
Finding Your Brand True North
Business owners, entrepreneurs and leaders offer extraordinary services and solutions but when it comes to marketing their message, many are treading a rocky road of success with …
Football Brands
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship …
National Brands and Global Markets
Between Brexit, efforts to ‘Make America great again’, and ongoing appeals for patriotic consumption to boost economies, the intersection between national identity, marketing …