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Volume 15 of "e;Advances in International Marketing"e; explores the current research in international service marketing through the eyes of scholars from eight different …

Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles …

An inside look at the advertising business by the man behind all those ads you just can't keep out of your head. If you have ever worked in or are interested in marketing, …

In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed …

'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications …

Dieses Buch befasst sich mit den Stromgestehungskosten schwimmender Offshore-Windenergieanlagen. Im Ergebnis der Untersuchungen wurden Kostensenkungspotenziale hinsichtlich der …

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All marketing actions, whether preceded by formal or informal decision-making processes, are based on what philosophers call "e;arguments."e; An argument is a set of …

Um ihre angestrebten, betragsmäßig häufig erheblichen Investitionsziele realisieren zu können, greifen Fußballunternehmen immer häufiger auf Fan- oder Mittelstandsanleihen zurück. …

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how …

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and …