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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in …
Social Media Vertriebscode: GEKNACKT!
Social Media ist in aller Munde: Facebook, Twitter, Pinterest, YouTube - alle diese Plattformen boomen nachhaltig. Während die einen Firmen versuchen alle Möglichkeiten zu nutzen …
Achieving a Strategic Sales Focus
The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to manage the sales team …
Chancen Und Durchdringung Von E-Commerce Im Handel
#MRNotes Volume 8
#MRNotes is a collection of T.S. Lim's personal opinion. The notes have been based on his direct observations in the real world, from his interactions with clients, prospects, or …
Marktforschung
Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Marktforschung ein. Darüber hinaus eignet es sich aufgrund seiner übersichtlichen …
Einkaufserlebnisse im Handel
Er verfolgt drei Forschungsziele: (1) Erarbeitung einer Definition, Konzeptualisierung und Operationalisierung des Konstrukts Einkaufserlebnis, (2) Identifikation und Untersuchung …
Organizational Buying Behavior
Understanding how organizations make purchasing decisions is crucial for B2B marketers, sales professionals, and business strategists. Organizational Buying Behavior by Yoram …
Selling IT
Information technology (IT) is an essential core of the economy today. Corporations and governments worldwide rely on it to drive their core strategy and develop and execute …
macOS Big Sur
How to Promote a Book: Winners Circle
