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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive …

This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local …

"Angels and Animals" by Adam McFarlane Ship building in a bottle. "Jack Grey, Second Mate" by William Hope Hodgson Jack Grey keeps adversaries at bay, and quells a mutiny. "The …

This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it.This work is in the public domain in the …

Con este texto se pretende buscar en el concepto creatividad, un n cleo generador para la ense anza, y especialmente para el rea de Comunicaci n Visual. El tema ha sido abordado …

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including …

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and …

"When I ran away, aged seventeen, I didn't do it for the usual reasons...I did it because I was looking for adventure."My name is Mira Brand, and I'm a Seeker - a treasure hunter …

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the …

Building on the success of The Employer Brand , a conceptual introduction to what has now become a well established concept, this is a practical guide to implementation, drawing …