Sökt på: marknadsföring
totalt 62 200 träffar
Getting to Yes
New Media, Campaigning and the 2008 Facebook Election
Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, …
Corporate Reputation and Competitiveness
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis …
Customer Relationship Management (CRM). Überblick über ein neues Paradigma des Marketings
Trust in Social and Business Relations
In the dynamic landscape of the digital era, where interactions span from the personal touch of face-to-face conversations to the vast, interconnected world of the internet, …
Information and Communication Technologies in Tourism 2015
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, …
Kundenpotentialanalyse Im Kundenstamm Von Unternehmen
Das strategische Kundenmanagement gewinnt in der Praxis und in der Wissenschaft zunehmend an Bedeutung. Um Entscheidungen zu treffen, benotigen Fuhrungskrafte Informationen uber …
Brand Desire
How can brands attract and retain customers more effectively by understanding people's emotional motivations? Brand Desire is a strategic playbook for business leaders, branding …
How to Read Your Client's Mind
If only you could read your client's mind you would be able to sell more effectively and develop lifelong relationships. In this remarkable book by one of America's foremost …
Neu gestalteter elektronischer Geschäftsverkehr
Dieses Buch bietet Geschäftsleuten und Wissenschaftlern einen praktischen Leitfaden für den chinesischen E-Commerce-Markt. China ist ein Einzelhandelsmarkt mit einem Volumen von …
Marketingovoe issledovanie mebel'nogo rynka Rossii
