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Videogame development is usually seen as a male dominated field; even playing videogames is often wrongly viewed as a pastime for men only. But behind the curtain, women have …

This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in …

Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design …

This book is concerned with basic molecular biology and how research in this field relates to our understanding of molecular and cellular aspects of cardiac development and growth.

Barnaby Wynter has been developing his acclaimed Brand Bucket® marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers …

After his Liberal Party’s surprise victory in the 2015 federal Canadian election, Justin Trudeau declared that "Canada was back" on the world stage. This comprehensive volume …

The 2012 Murder Mystery Collection comprises 6 brand new stories in the Miss Tayke Investigates series: (1) "MURDER AT THE SALES" where the intrepid amateur sleuth goes shopping …

Ask anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's …

This book describes the physical basis of polarization modulation infrared reflection-absorption spectroscopy and its application in electrochemical studies. It provides a concise …