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Essentials of Consumer Behavior
This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes …
Scientific Advertising
Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a …
Framgångsrik försäljning : 52 handfasta coachtips för bättre B2B-försäljning
Boken är för dig som sysslar med uppsökande försäljning och kundmöten av olika slag. Boken hjälper dig, vecka för vecka, att förbättra din försäljning genom att påminna dig om alla …
The Customer Rules
Today, consumers have more choice than ever before. It's no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service …
Executive Presence
Are you "leadership material?" More importantly, do others perceive you to be? Sylvia Ann Hewlett, a noted expert on workplace power and influence, shows you how to identify and …
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental …
Bästsäljaren : om avstamp, inspiration, försäljning, motivation, lust, nöjda kunder, nya kunder, affärsvänner, samarbete, hårt arbete, framgång och det som du älskar näst mest här i livet: att göra affärer
En inspirationsbok i försäljning! De bästa säljarna säljer för minst 40 % mer än genomsnittet. Vill du veta hur det gör? Läs boken. Författaren till boken, Erik Ullsten, …
Sales Management. Simplified.
Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals—in your time, on your terms.Why do sales …
Million Dollar Weekend
AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle …
Selling and Sales Management
The definitive text that connects sales theory to the practical implications of selling in today's world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le …
Building a StoryBrand
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with …
Brand Psychology
Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral …