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This Encyclopedia presents a comprehensive overview of the dynamic field of city and place branding. Authored by nearly 150 experts from across the globe, it covers a wide variety …

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers …

From 1921 to 1928, future president Hoover built the Commerce Department into one of the most influential forces in federal government. During this time, the United States became a …

E03 Mutual Fun & E04 Business TripBranding Her - Steamy Lesbian Romance SeriesWhen single mom Kaylee lands a new job everything seems to be falling into place. Then Alexis comes …

This book presents theoretical insights into key aspects of Chinese brand cross-cultural communication, such as psychological distance, implicit context, brand narrative and …

Non-profits need to differentiate themselves from the competition, build brand awareness, and increase their visibility to current and potential donors, clients and volunteers. …

At the end of the 18th Century, during the decline of the Spanish Empire in the New World, a brand inspector saves a lovely orphan from her cruel relatives and sets out to solve …

Arrested by the Government of Romania in the 1960s, Richard Wurmbrand was convicted of a crime – Loving Jesus.  Despite suffering years of mental and physical torture, God used …